Communication for Promoting Healthy Behaviors and Well-Being among the Elderly in Thailand: A Mixed Methods Study

This study seeks to provide a complete communication model that integrates the SMCR communication theory with the Health Communication Model, utilising the Interactionism Model as the foundational framework. It investigates causal correlations among factors and corroborates findings through a subsequent qualitative phase to improve communication techniques that promote healthy behaviours and well-being

American Journal of Health Behavior

Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

American Journal of Health Behavior